International services group Bilfinger Berger has come up with an interesting new health and safety tactic to reduce accidents on site – displaying life size pictures of their employees’ mothers. And the unusual approach is working, as accidents and accident-related absences have fallen since the ‘Love Mum’ campaign was introduced by the German firm’s Norwegian subsidiary, BIS Industrier.

The pictures, which include captions such as ‘Think about everything that could happen, love Mum’, play on the idea that people are likely to listen to their mothers and take their advice. BIS Industrier’s Safety Manager, Kirsty Gerhardsen, commented: ‘We want our employees to train themselves to think in terms of risk.  We are passing on a mother’s heartfelt concern. These are our employees’ mothers – that really hits home.’

Wilding says: ‘We’re always keen to help our clients and contractors stay safe on site, so this quirky idea may be worth a try!’

Source:Construction Manager